story
collectively passionate
our
The Collective Story
Changing the game and the industry
The Collective began with a single creative person with a vision to do things differently. The goal? Build something better than the traditional vendor model. Something more connected, more efficient, and way more fun for couples and clients. Now, with a huge team and multiple divisions working together under one roof, The Collective sets the new standard for events, aligning services, spaces and stays into one holistic experience.
We believe the best events don’t happen by accident, they’re built by aligned teams who know each other, trust each other, and care deeply about the experience from start to finish.
We’re here to raise the bar in the wedding and event industry. To make things smoother for clients, smarter for vendors, and to create space for elevated, unforgettable celebrations in the Canadian Rockies and beyond.
Today, The Collective is a full-service event company offering photography, planning, florals, décor, transportation, rentals, accommodation, venues and more, all powered by one unified team.
Our vision is to grow into a category-defining brand, setting new standards in the industry and creating experiences that simply don’t exist yet. New venues. New services. New ways to celebrate.
And always, a better way to do events.
how it started
Where we're going
and we're not stopping there...
What Drives us
Dr. Lindsay Pyrah is the heart and soul of The Collective. She began her professional life as an optometrist – but she found herself wanting something more. With profound conviction Lindsay took a leap, went all-in on herself, and Rocky Mountain Photo Co. was born.
From there, Lindsay did what she does best: creating opportunity. One by one, Lindsay began building up the various other divisions of The Collective, from weddings and events to elopements to eventually even owning and operating multiple event spaces within the Banff and Canmore area.
And yet somehow, even after all that, it still feels like Lindsay is just getting started.
Kind-hearted and tenacious, Lindsay is hard working, values-driven, and always on the lookout for the next adventure – and with her, fun and adventure always seem to be just around the corner!
FOUNDER + CEO
Sipper of coffee and craft beer. Wearer of toques and Blundstones. Pup mom. Part-time backcountry explorer. Avid supporter of local, well, everything!
Kristin Nicol and her partner reside in Banff with their pup Casey where they enjoy spending their spare time camping, hiking, and skiing. Hailing from Ontario and always up for an adventure, Kristin now knows she was destined for life in the Rocky Mountains.
Kristin’s passion has always been people-focused. With over ten years in the hospitality and events industry, she is very much attracted to engaging with people, understanding their needs, and determining exactly how to go above and beyond to fulfill them.
Building and maintaining relationships is what drives Kristin’s purpose. She can’t wait to connect with you and help plan your dream one-of-a-kind wedding, intimate elopement or memorable event in Banff, Canmore, or the surrounding Rocky Mountain area.
General manager
Jaz brings over a decade of marketing and creative experience, with a keen eye for copy, creative, strategy, branding and business development. Originally from the UK, she spent 10 years in Australia before taking root in the Rockies. She’s worked across multiple industries in copywriting, PR, digital media, TV, advertising, design and more, earning her the nickname “a Jaz of all trades." When she’s not working, she’s tattooing, creating ceramics, kayaking or adventuring outdoors in the mountains with her dog.
Director of marketing
Ray brings 23 years of licensed automotive expertise to The Collective and then some. A Red Seal certified technician who traded the mountains of BC for the mountains of Alberta, Ray is the steady, capable hands behind our office, venues, and fleet of vehicles. If something needs fixing, Ray's already on it. Equal parts dependable and entertaining, Ray is our unofficial 'office dad', known for his legendary playlists. Those who know him well know he's just as comfortable with a good book as he is under the hood of a car.
Maintenance + Fleet
manager
Kirsten is calm and approachable, known for solving problems before they arise. With 10+ years in hospitality and events, she excels at supporting teams, building smooth systems, and keeping energy positive even on the busiest days. Originally from South Africa, she came to the Bow Valley to teach skiing. Outside the office, she’s likely mountain biking, teaching fitness, planning her final continent (Antarctica), or doting on her dog, Nado.
Operations Manager
Services & Spaces
Powered by strong coffee, colour-coded spreadsheets, and the belief that there’s always a better way to do something, Sophie is the force behind the day-to-day operations at The Collective Stays. With a background in hospitality management, Sophie combines ridiculously high standards with exceptional organizational skills. From guest experience and property operations to team management, she expertly handles the details and keeps every project running smoothly. Outside of work, Sophie, her husband, and two young kids embrace life in the Rockies through skiing, hiking, fishing, and exploring.
Operations Manager - Stays
Management Team
Rebecca is passionate about crafting timeless visual narratives against the breathtaking backdrop of the Canadian Rockies. As a photographer and a mom to three energetic adventurers, she understands the beauty of documenting every stage of life, from grand milestones to the small, precious moments.
Photo Division Manager
Trinity is a sourdough baker, hammock enthusiast, and proud plant mom — an adventure seeker now embracing her cozy era. After three years abroad exploring eleven countries, she’s back in her element in the Rockies, where photography, snowboarding, watercolor painting, keep her inspired. Trinity brings a local’s insight and a love for creating meaningful, stress-free celebrations. She believes every love story is unique and feels honored to help couples craft elopements that reflect their connection and intention.
SALES MANAGER
Fawna is a proud mom and as woodsy as they come - a fitting name for a florist who finds inspiration in nature. Based in the beautiful Bow Valley, she brings a relaxed, earthy style to her work, creating floral designs that reflect each couple’s unique vision. Whether your vibe is boho and free-spirited or elegant and refined, Fawna can’t wait to bring your floral dreams to life.
Floral Division Manager
Operations Manager (Stays)
Management team
Powered by strong coffee, colour-coded spreadsheets, and the belief that there’s always a better way to do something, Sophie is the force behind the day-to-day operations at The Collective Stays. With a background in hospitality management, Sophie combines ridiculously high standards with exceptional organizational skills. From guest experience and property operations to team management, she expertly handles the details and keeps every project running smoothly. Outside of work, Sophie, her husband, and two young kids embrace life in the Rockies through skiing, hiking, fishing, and exploring.
Operations Manager (Spaces)
Kirsten is calm and approachable, known for solving problems before they arise. With 10+ years in hospitality and events, she excels at supporting teams, building smooth systems, and keeping energy positive even on the busiest days. Originally from South Africa, she came to the Bow Valley to teach skiing. Outside the office, she’s likely mountain biking, teaching fitness, planning her final continent (Antarctica),
or doting on her dog, Nado.
Director of marketing
Marketing
Jaz brings over a decade of marketing and creative experience, with a keen eye for copy, creative, strategy, branding and business development. Originally from the UK, she spent 10 years in Australia before taking root in the Rockies. She’s worked across multiple industries in copywriting, PR, digital media, TV, advertising, design and more, earning her the nickname “a Jaz of all trades." When she’s not working, she’s tattooing, creating ceramics, kayaking or adventuring outdoors in the mountains with her dog.
Maintenance + Fleet Manager
Ray brings 23 years of licensed automotive expertise to The Collective and then some. A Red Seal certified technician who traded the mountains of BC for the mountains of Alberta, Ray is the steady, capable hands behind our office, venues, and fleet of vehicles. If something needs fixing, Ray's already on it. Equal parts dependable and entertaining, Ray is our unofficial 'office dad', known for his legendary playlists. Those who know him well know he's just as comfortable with a good book as he is under the hood of a car.
Photo Division Manager
Photography
Rebecca is passionate about crafting timeless visual narratives against the breathtaking backdrop of the Canadian Rockies. As a photographer and a mom to three energetic adventurers, she understands the beauty of documenting every stage of life, from grand milestones to the small, precious moments.
Floral Division Manager
Florals
Fawna is a proud mom and as woodsy as they come - a fitting name for a florist who finds inspiration in nature. Based in the beautiful Bow Valley, she brings a relaxed, earthy style to her work, creating floral designs that reflect each couple’s unique vision. Whether your vibe is boho and free-spirited or elegant and refined, Fawna can’t wait to bring your floral dreams to life.
SALES MANAGER
Trinity is a sourdough baker, hammock enthusiast, and proud plant mom — an adventure seeker now embracing her cozy era. After three years abroad exploring eleven countries, she’s back in her element in the Rockies, where photography, snowboarding, watercolor painting, keep her inspired. Trinity brings a local’s insight and a love for creating meaningful, stress-free celebrations. She believes every love story is unique and feels honored to help couples craft elopements that reflect their connection and intention.
Looking to contact The Collective directly? We’re headquartered locally in Harvie Heights, a small mountain hamlet just a short drive from nearby Banff and Canmore.
900 Harvie Heights Road,
Harvie Heights, AB T1W 2W2
+1 403 961 0436
Our Head Office
