story
collectively passionate
our
The Collective Story
Changing the game and the industry.
The Collective began with a single creative — a photographer with a vision to do things differently.
The goal? Build something better than the traditional vendor model. Something more connected, more efficient, and way more fun for couples and clients.
In 2020, the first big step happened: we launched our planning division with Kristin leading the charge.
That addition sparked a shift — and set the foundation for what The Collective would become.
We believe the best events don’t happen by accident — they’re built by aligned teams who know each other, trust each other, and care deeply about the experience from start to finish.
We’re here to raise the bar in the wedding and event industry. To make things smoother for clients, smarter for vendors, and to create space for elevated, unforgettable celebrations in the Canadian Rockies and beyond.
In 2020, the first big step happened: we added our planning and elopement division. This sparked a shift — and set the foundation for what The Collective would become.
Today, The Collective is a full-service event company offering photography, planning, florals, décor, transportation, rentals, accommodation, and exclusive venue access — all powered by one unified team.
Our vision is to grow into a category-defining brand, setting new standards in the industry and creating experiences that simply don’t exist yet. New venues. New services. New ways to celebrate.
And always, a better way to do events.
how it started
Where we're going
and we're not stopping there...
What Drives us
Dr. Lindsay Pyrah is the heart and soul of The Collective. She began her professional life as an optometrist – but she found herself wanting something more. With profound conviction Lindsay took a leap, went all-in on herself, and Rocky Mountain Photo Co. was born.
From there, Lindsay did what she does best: creating opportunity. One by one, Lindsay began building up the various other divisions of The Collective, from weddings and events to elopements to eventually even owning and operating multiple event spaces within the Banff and Canmore area.
And yet somehow, even after all that, it still feels like Lindsay is just getting started.
Kind-hearted and tenacious, Lindsay is hard working, values-driven, and always on the lookout for the next adventure – and with her, fun and adventure always seem to be just around the corner!
FOUNDER + CEO
Sipper of coffee and craft beer. Wearer of toques and Blundstones. Pup mom. Part-time backcountry explorer. Avid supporter of local, well, everything!
Kristin Nicol and her partner reside in Banff with their pup Casey where they enjoy spending their spare time camping, hiking, and skiing. Hailing from Ontario and always up for an adventure, Kristin now knows she was destined for life in the Rocky Mountains.
Kristin’s passion has always been people-focused. With over ten years in the hospitality and events industry, she is very much attracted to engaging with people, understanding their needs, and determining exactly how to go above and beyond to fulfill them.
Building and maintaining relationships is what drives Kristin’s purpose. She can’t wait to connect with you and help plan your dream one-of-a-kind wedding, intimate elopement or memorable event in Banff, Canmore, or the surrounding Rocky Mountain area.
General manager
Operations
Operations Manager
(Services & Spaces)
Kirsten is calm and approachable, known for solving problems before they arise. With 10+ years in hospitality and events, she excels at supporting teams, building smooth systems, and keeping energy positive even on the busiest days. Originally from South Africa, she came to the Bow Valley to teach skiing. Outside the office, she’s likely mountain biking, teaching fitness, planning her final continent (Antarctica), or doting on her dog, Nado.
Operations Manager
(Stays)
Fueled by local coffee and inspired by love stories, Sophie is ready to transform our venues into the event of your dreams. With a background in hospitality management and a decade aboard private yachts, she brings creativity, warmth, and expertise to every celebration. Outside of work, Sophie enjoys the mountains with her partner and young son; skiing, hiking, fishing, and finding inspiration in every season.
Marketing Coordinator
Darrian believes work should light you up, and she’s built a career where storytelling, creativity, and connection come together. With over eight years in creative media, joining The Collective felt like coming home. Whether behind the lens, shaping a brand, or crafting stories, her curiosity and love of collaboration shine through. Originally from Saskatchewan and now in Canmore, Darrian brings energy, intention, and a passion for new experiences to everything she does.
Graphic Designer
Nim’s creativity stretches beyond design — she’s been in love with the arts since she was a kid. She brings ideas to life with intention, care, and a natural sense of flow. Her knack for turning concepts into visual stories has shaped not just her work, but the identity of The Collective itself. With a sharp eye for color, composition, and detail, she blends clarity and artistry in a way that feels effortless. When she’s not hunched behind her laptop, you’ll find her snowboarding or chasing sunsets on her motorcycle.
Marketing Director
Jaz brings over a decade of marketing and creative experience, with a keen eye for copy, creative, strategy, branding and business development. Originally from the UK, she spent 10 years in Australia before taking root in the Rockies. She’s worked across multiple industries in copywriting, PR, digital media, TV, advertising, design and more, earning her the nickname “a Jaz of all trades." When she’s not working, she’s tattooing, creating ceramics, kayaking or adventuring outdoors in the mountains with her dog.
Marketing
Elopement Photographer
Nathan? He's all about the wild! If your elopement involves hiking boots and mountain peaks, he's your guy. Having worked in photography for some time, he recently stepped into elopements and quickly discovered the perfect blend of his love for the outdoors and visual storytelling. Even though he moved to the Bow Valley four years ago, he’s still in awe of the landscape, especially in fall. Joining the Collective has turned his passions into a full-time career.
Photographer &
Associate Manager
Tay is a photographer, traveler, and self-proclaimed extroverted extrovert with an insatiable love for adventure and connection. For three years, she lived full-time in a van, traveling across the world and meeting incredible people and animals from every walk of life. Beyond photography, exploration is her favorite art form: a way to experience and express the beauty of the human spirit wherever she goes.
Photo Division Manager
Rebecca is passionate about crafting timeless visual narratives against the breathtaking backdrop of the Canadian Rockies. As a photographer and a mom to three energetic adventurers, she understands the beauty of documenting every stage of life, from grand milestones to the small, precious moments.
Photography
EVENT COORDINATOR
Working in the wedding industry and living in the Rockies is a dream come true for Emma. A true romantic at heart, she loves helping couples celebrate their love surrounded by the mountains. Originally from England, Emma spent years working and traveling through New Zealand and Australia before finding her forever home in Banff and Canmore. With three years of experience, she’s known for her ability to think on her feet, staying calm under pressure, and her eye for those thoughtful details that make a celebration feel effortless.
RENTAL AND EVENT LEAD
Simona blends her background in marketing, hospitality, and events with a love for creating thoughtful, beautifully curated spaces. As a Decor and Internal Events Lead, she’s passionate about transforming spaces and bringing people together through experiences that feel intentional, warm, and memorable. Originally from the Czech Republic and now inspired by the Canadian Rockies, she brings creativity, curiosity, and a people-first touch to everything she does.
Fun fact: she’s an expert at organizing in chaos — and secretly loves it.
EVENT COORDINATOR
As an avid lover of the outdoors, Makenna enjoys hiking, paddleboarding and backpacking in the stunning backdrop of the Canadian Rockies. When she isn't out trekking through the woods, you can find her curled up under a pile of blankets reading whatever books she can get her hands on, or sketching away in her notebook. Makenna is no stranger to the hardwork and dedication that takes place behind the scenes in the event world, and continues to bring her enthusiasm and experience to The Collective!
Events
Wedding Planner
Trinity is a sourdough baker, hammock enthusiast, and proud plant mom — an adventure seeker now embracing her cozy era. After three years abroad exploring eleven countries, she’s back in her element in the Rockies, where photography, snowboarding, watercolor painting, keep her inspired. Trinity brings a local’s insight and a love for creating meaningful, stress-free celebrations. She believes every love story is unique and feels honored to help couples craft elopements that reflect their connection and intention.
Wedding Planner
Lauren is equal parts creative and calm, bringing a steady hand and a designer’s eye to every wedding she touches. With a background in fashion and years in wedding and event planning, she has a talent for turning vision boards into real-life celebrations—always with intention, style, and just the right amount of sparkle. Known for her calming presence and attention to detail, she keeps clients two steps ahead, usually with a London Fog in one hand and a well-loved clipboard in the other.
Planning
Lead Floral Designer
Hayden is a South Korea–born florist who began her journey with flowers as a small part-time passion in Toronto. What started simply has since grown into a wedding-focused practice defined by her signature, thoughtful style. Inspired by travel, photography, music, and the outdoors, whether swimming in summer or snowboarding in winter, Hayden brings curiosity and creativity into every design she creates.
Floral Division Manager
Fawna is a proud mom and as woodsy as they come - a fitting name for a florist who finds inspiration in nature. Based in the beautiful Bow Valley, she brings a relaxed, earthy style to her work, creating floral designs that reflect each couple’s unique vision. Whether your vibe is boho and free-spirited or elegant and refined, Fawna can’t wait to bring your floral dreams to life.
Florals
Operations Manager (Stays)
Operations
Fueled by local coffee and inspired by love stories, Sophie is ready to transform our venues into the event of your dreams. With a background in hospitality management and a decade aboard private yachts, she brings creativity, warmth, and expertise to every celebration. Outside of work, Sophie enjoys the mountains with her partner and young son; skiing, hiking, fishing, and finding inspiration in every season.
Operations Manager (Spaces)
Kirsten is calm and approachable, known for solving problems before they arise. With 10+ years in hospitality and events, she excels at supporting teams, building smooth systems, and keeping energy positive even on the busiest days. Originally from South Africa, she came to the Bow Valley to teach skiing. Outside the office, she’s likely mountain biking, teaching fitness, planning her final continent (Antarctica),
or doting on her dog, Nado.
Marketing Director
Marketing
Jaz brings over a decade of marketing and creative experience, with a keen eye for copy, creative, strategy, branding and business development. Originally from the UK, she spent 10 years in Australia before taking root in the Rockies. She’s worked across multiple industries in copywriting, PR, digital media, TV, advertising, design and more, earning her the nickname “a Jaz of all trades." When she’s not working, she’s tattooing, creating ceramics, kayaking or adventuring outdoors in the mountains with her dog.
Graphic Design
Nim’s creativity stretches beyond design — she’s been in love with the arts since she was a kid. She brings ideas to life with intention, care, and a natural sense of flow. Her knack for turning concepts into visual stories has shaped not just her work, but the identity of The Collective itself. With a sharp eye for color, composition, and detail, she blends clarity and artistry in a way that feels effortless. When she’s not hunched behind her laptop, you’ll find her snowboarding or chasing sunsets on her motorcycle.
Marketing Coordinator
Darrian believes work should light you up, and she’s built a career where storytelling, creativity, and connection come together. With over eight years in creative media, joining The Collective felt like coming home. Whether behind the lens, shaping a brand, or crafting stories, her curiosity and love of collaboration shine through. Originally from Saskatchewan and now in Canmore, Darrian brings energy, intention, and a passion for new experiences to everything she does.
Photo Division Manager
Photography
Rebecca is passionate about crafting timeless visual narratives against the breathtaking backdrop of the Canadian Rockies. As a photographer and a mom to three energetic adventurers, she understands the beauty of documenting every stage of life, from grand milestones to the small, precious moments.
Photographer & Associate Manager
Tay is a photographer, traveler, and self-proclaimed extroverted extrovert with an insatiable love for adventure and connection. For three years, she lived full-time in a van, traveling across the world and meeting incredible people and animals from every walk of life. Beyond photography, exploration is her favorite art form: a way to experience and express the beauty of the human spirit wherever she goes.
Elopement photographer
Nathan? He's all about the wild! If your elopement involves hiking boots and mountain peaks, he's your guy. Having worked in photography for some time, he recently stepped into elopements and quickly discovered the perfect blend of his love for the outdoors and visual storytelling. Even though he moved to the Bow Valley four years ago, he’s still in awe of the landscape, especially in fall. Joining the Collective has turned his passions into a full-time career.
Rental & Collective event lead
Events
Simona blends her background in marketing, hospitality, and events with a love for creating thoughtful, beautifully curated spaces. As a Decor and Internal Events Lead, she’s passionate about transforming spaces and bringing people together through experiences that feel intentional, warm, and memorable. Originally from the Czech Republic and now inspired by the Canadian Rockies, she brings creativity, curiosity, and a people-first touch to everything she does.
Fun fact: she’s an expert at organizing in chaos — and secretly loves it.
Event Coordinator
As an avid lover of the outdoors, Makenna enjoys hiking, paddleboarding and backpacking in the stunning backdrop of the Canadian Rockies. When she isn't out trekking through the woods, you can find her curled up under a pile of blankets reading whatever books she can get her hands on, or sketching away in her notebook. Makenna is no stranger to the hardwork and dedication that takes place behind the scenes in the event world, and continues to bring her enthusiasm and experience to The Collective!
Event Coordinator
Working in the wedding industry and living in the Rockies is a dream come true for Emma. A true romantic at heart, she loves helping couples celebrate their love surrounded by the mountains. Originally from England, Emma spent years working and traveling through New Zealand and Australia before finding her forever home in Banff and Canmore. With three years of experience, she’s known for her ability to think on her feet, staying calm under pressure, and her eye for those thoughtful details that make a celebration feel effortless.
Wedding Planner
Planning
Lauren is equal parts creative and calm, bringing a steady hand and a designer’s eye to every wedding she touches. With a background in fashion and years in wedding and event planning, she has a talent for turning vision boards into real-life celebrations—always with intention, style, and just the right amount of sparkle. Known for her calming presence and attention to detail, she keeps clients two steps ahead, usually with a London Fog in one hand and a well-loved clipboard in the other.
Wedding Planner
Trinity is a sourdough baker, hammock enthusiast, and proud plant mom — an adventure seeker now embracing her cozy era. After three years abroad exploring eleven countries, she’s back in her element in the Rockies, where photography, snowboarding, watercolor painting, keep her inspired. Trinity brings a local’s insight and a love for creating meaningful, stress-free celebrations. She believes every love story is unique and feels honored to help couples craft elopements that reflect their connection and intention.
Floral Division Manager
Florals
Fawna is a proud mom and as woodsy as they come - a fitting name for a florist who finds inspiration in nature. Based in the beautiful Bow Valley, she brings a relaxed, earthy style to her work, creating floral designs that reflect each couple’s unique vision. Whether your vibe is boho and free-spirited or elegant and refined, Fawna can’t wait to bring your floral dreams to life.
Lead Floral Designer
Hayden is a South Korea–born florist who began her journey with flowers as a small part-time passion in Toronto. What started simply has since grown into a wedding-focused practice defined by her signature, thoughtful style. Inspired by travel, photography, music, and the outdoors, whether swimming in summer or snowboarding in winter, Hayden brings curiosity and creativity into every design she creates.
Looking to contact the Rocky Mountain Wedding Collective directly? We’re headquartered locally in Harvie Heights – a small mountain hamlet just a short drive from nearby Banff and Canmore.
900 Harvie Heights Road, Harvie Heights, AB
900B - Corporate Office
900C - Rental Warehouse
Our Head Office
